When Jones Truck Sales decided to expand business to South America, the owners knew they needed solid market research and a new corporate identity to help sell the company to import/export officials. They turned to SpeakEasy for a detailed report of market findings, trends and issues related to the continent's trucking industry, advertising practices and export procedures. As part of a corporate identity program, SpeakEasy also developed a new logo and tagline, a company brochure and an interactive Web site. The combination of the right "look" and the right information helped Jones Truck Sales expand its South American business.