When air charter and management company L.R. Services wanted to expand from a wholesale to a retail market, company owners called SpeakEasy. We identified two primary markets - corporate executives who valued time and cost savings, and wealthy individuals who valued comfort, class and style. To introduce L.R. Services, we developed a corporate brochure, segmented contact list, direct mail campaign and interactive Web site. To sell the company's services, we created an advertising campaign, targeted tradeshow exhibits and special promotions. L.R. Services now enjoys a growing share in the retail market and the prestige of flying some of the nation's most prominent individuals.