The Pennsylvania Department of Transportation employs numerous press officers across the state to respond to media and public inquiries. To assure that all inquiries are dealt with in a consistent, professional manner, PENNDOT requested a comprehensive media relations training program. SpeakEasy developed a three-fold approach called "Mastering Media Relations." A full-day, instructor-led course with on-camera interviews and critiques provided the basics. A two-hour seminar summarized the training for people who could not attend the full-day session. A four-hour, semi-annual refresher course provided supplemental opportunities for press officers to improve their skills every six months.