When Taylor Air Center needed a new corporate identity, company officials turned to SpeakEasy. We conducted research with customers, employees and company leaders, designed a new logo and tagline, and implemented an integrated marketing communications program that included business cards, letterhead, sales literature, a four-color quarterly newsletter and an interactive Web site. The jewel - which won an Award of Distinction in The 2002 Communicator Awards - was a dimensional direct mail package that helped transform Taylor's image from that of a distributor to the source for answers in the compressed air industry. Within a year, Taylor's market share soared from 31 to 40 percent.